Step 17

If you are already on a journey towards data privacy and anonymous purchasing, loyalty cards need to become a thing of the past.

They track your spending, location and might even sell your data without your knowledge.

Protecting your data is not about hiding, it’s about making informed decisions on who has your data and what they’re doing with it.

Obviously, it can’t be avoided 100% of the time in modern-day society, but we can surely limit our data footprint.

TIPS

• If there is a big discount for being a member, why not ask another customer if you can use their membership for the purchase. They get points or rewards for spending so it’s an easy thing to ask. They would consider it a win/win.
• There might not be any legal implications to using a different name on loyalty or reward card, as long as it’s not a bill or something official. Everyone should have an email address without their full name in it, and why do you need to use your real number? Get my drift 🙂